LIVRO Managing Marketing: Best Practices (ADA Guidelines for Practice Success) (English Edition) PDF American Dental Association ADA

Guides dental practices through all aspects of marketing, including branding, website development, print and online promotions, referral generating techniques, search engine optimization (SEO) and pay per click (PPC), and advertising. Helps dental practices identify the types of patients they want to attract, determine the best marketing channels for their practice, and create and implement a formal marketing plan. Written by the experts at the American Dental Association.